As Veterans of the fashion and skate industry, we (Oli and Mer Van Roost) have a combined experience of over 40 years designing, developing and marketing and selling fashion and home items across some of the most coveted store in the world. With all our amassed experience launching our own brands as well as developing brands and products for our clients throughout the years it was only a matter of time before we joined forces once more and launch a new project.
The news had just broken! Corona virus was now a Pandemic and spreading out of control, Life as we know it was shutting down! On March 13th, 2020, Social distancing orders were put in place, businesses were closed immediately and hand washing became an hourly ritual, while wearing face masks was slowly starting to be encouraged to protect us all from this new virus.
Recently out of work and confined to their multi generational Triplex in NDG, we were lucky enough to be surrounded by our large extended family. On any given day you could find us sipping coffee or an afternoon Gin in one of our oversized kitchens. Basically everything happens in the kitchens…and that’s exactly where XIX started.
Sitting around the kitchen discussing the new world order with our mom who was about to turn 70 and our skateboard and streetwear obsessed nephew Brel, we decided right than and there that it was time to do our part and we started to make masks for friends and family. The demand spread quickly and so with the need for more structured processes and points of sale AtelierXIX was born.
Our goal is to build a conscious, responsible and transparent company that we can be proud of for years to come. Masks have become a part of our everyday life. We approach mask making the same way we have with all our other projects, with the idea that good design blends in while standing out. We pay special attention to fabrics, trims, construction and packaging to deliver a meticulous product. We make everything in Montreal in small batches which affords us control over every single aspect of the design and production cycle. Hopefully all these efforts shine throughout our product line.
Oli + Mer